Filespringbase

Engagement

Seasonal Conversion Watch

Hands-on monitoring through a sale or festival period so merchandising and marketing spot broken funnels before the calendar closes.

Who it is for

Teams running Golden Week, Christmas, or Chinese New Year campaigns who need daily signal without hiring a full analytics desk.

Result

Daily exception notes, a mid-period checkpoint, and a close-out summary of what held and what failed under load.

Scope

Agreed KPI watchlist across funnel steps and key merchandising pages for the duration of the sale window.

Included

  • Daily exception notes on weekdays
  • Mid-period checkpoint call
  • Close-out summary for planning the next season

Not included

  • 24/7 on-call coverage
  • Direct changes to live promotions without your approval

Process

  1. Pre-season baseline
  2. Daily watch
  3. Mid-period adjustments
  4. Close-out briefing