Client stories

Evidence from reviews and briefings

Quotes reference specific engagements. Names and roles are shared with permission; company names are omitted where clients preferred discretion.

Conversion Tracking Review

“They caught that our festival landing templates were firing purchase events without order IDs. Marketing had been celebrating a week of phantom revenue. The write-up was blunt, which we needed.”

“Scheduling the walkthrough around our warehouse cut-off took an extra day, but the findings held up against finance.”

Mei Ling Chow · E-commerce lead, lifestyle retailer

Merchandising Insight Briefing

“The merchandising briefing forced us to stop treating the whole footwear category as one number. Mid-band trainers were carrying conversion while we kept pouring promo budget into premium lines that barely cleared.”

Daniel Ng · Category manager

Campaign Attribution Checkup

“Attribution checkup was narrower than a full rebuild, which suited us mid-quarter. We left with interim reporting rules our agency could follow without waiting for a tag overhaul.”

Priya Raman · Marketing manager, beauty brand

Seasonal Conversion Watch

“During Chinese New Year they sent daily exception notes in HKT that our night team could act on. One broken gift-with-purchase rule would have sat unnoticed until the weekend close.”

Owen Leung · Operations director

Conversion Tracking Review

“I appreciated that they refused to invent a single ‘health score’. The severity tags on each tracking gap made it obvious what engineering had to touch first.”

Hannah Brooks · Head of digital, multi-brand group

Extended story: festival landing templates

A lifestyle retailer approached us after Golden Week when paid social revenue looked strong but finance could not match order totals. The Conversion Tracking Review found festival landing templates firing purchase events without order IDs after a theme hotfix.

We documented the broken templates, severity-tagged the gap, and walked engineering through sample orders. Marketing paused celebration reporting until tags shipped. Merchandising kept assortment decisions on finance’s order file for the remainder of the season.

The mild friction: coordinating the walkthrough around warehouse cut-offs added a day. The findings themselves held when finance re-ran the week.

Extended story: footwear price bands

A category manager commissioned a Merchandising Insight Briefing because overall footwear conversion looked soft. Banding by the buyer’s own wholesale tiers showed mid-band trainers converting while premium lines absorbed most promo spend.

The briefing recommended depth and photography investment on the mid band, and narrower, time-boxed offers on premium rather than site-wide percentages. The team used the notes in the next seasonal buy meeting instead of commissioning another dashboard rebuild.