11 June 2026
Reading checkout drop-off without panicking the assortment
When the final payment step slips, buyers often pull hero SKUs first. Here is a calmer sequence that separates tracking faults from true demand signals.
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Guides from conversion and merchandising work
Practical notes drawn from live storefront reviews—checkout drop-off, price bands, UTM hygiene, and how to brief a tracking engagement.
2 May 2026
Price bands that actually convert on dense catalogues
Category averages hide the bands shoppers will pay. A banding pass before seasonal buys keeps promotional energy on the lines that already clear.
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17 March 2026
UTM hygiene when marketplace and owned store share campaigns
Shared creative across a marketplace listing and your own cart is common in Hong Kong retail. Without naming rules, attribution double-counts the same shopper journey.
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21 January 2026
What to brief before a conversion tracking review
Access alone is not a brief. The teams that finish reviews on time arrive with campaign priorities, known disputes, and a sample of orders finance already trusts.
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