Engagement
Merchandising Insight Briefing
A focused read of assortment, price bands, and on-site promotion performance so buyers and planners know which SKUs and categories deserve shelf space online.
Who it is for
Category managers and merchandising directors who need evidence before seasonal buys or promo calendars lock.
Result
A briefing deck covering winners, lagging lines, and concrete assortment or promo moves for the next planning cycle.
Scope
We examine conversion and revenue by category, price band, and promotion type over an agreed lookback window, then translate patterns into merchandising actions.
Included
- Category and price-band conversion read
- Promotion lift versus baseline periods
- Assortment notes for underperforming and over-indexing lines
- One briefing session with Q&A for buyers
Not included
- Supplier negotiation or purchase-order placement
- Creative production for banners or emails
Process
- Scope the lookback window and priority categories
- Pull and reconcile sales and on-site behaviour
- Draft briefing
- Present and hand over annotated notes