Flagship engagement
Conversion Tracking Review
A structured audit of how purchase events, cart steps, and campaign attributions are recorded across your storefront and advertising stack.
Who it is for
In-house e-commerce leads and agency partners who need a clear record of what is measured, what is missing, and what to fix first.
Result
A written findings brief, a prioritized fix list, and a walkthrough session with your team so tracking gaps stop distorting merchandising decisions.
Scope
We map every conversion path you rely on for reporting—product views, add-to-cart, checkout stages, purchases, and refund signals—then compare live events against your analytics and ad accounts.
Included
- Inventory of conversion events currently firing on desktop and mobile storefronts
- Cross-check of purchase values, currency, and order IDs against sample orders
- Attribution handoff review for paid search, social, and email campaigns
- Written findings brief with severity tags and recommended owners
- Ninety-minute remote walkthrough for your merchandising and marketing leads
Not included
- Ongoing campaign management or media buying
- Full redesign of the storefront or checkout UX
- Legal advice on privacy compliance frameworks
Process
- Access briefing and storefront walkthrough
- Event capture and sample-order validation
- Findings draft shared for factual review
- Live walkthrough and next-step agreement