Engagement
Campaign Attribution Checkup
A short engagement that tests whether paid and owned channels are claiming the same orders twice—or missing assisted conversions entirely.
Who it is for
Marketing managers who suspect channel reports no longer match finance.
Result
A discrepancy map and a practical rule set for how your team should read channel credit until deeper tracking work is done.
Scope
Side-by-side comparison of analytics, ad platforms, and a sample of tagged orders for the channels you nominate.
Included
- Channel credit comparison for nominated platforms
- Sample order tracing for high-value purchases
- Interim reporting rules your team can apply immediately
Not included
- Full media mix modelling
- Rebuild of every tracking tag
Process
- Channel shortlist
- Parallel pull of reports
- Discrepancy write-up
- Rules session with marketing